Re-uniting creativity and media
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WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness. Discussing the impact of channel, platform and format on creative best practice.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Re-uniting creativity and media