How to Speak ABM: Episode 2 – The Data Imperative
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Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. Guests: Chris Golec, Founder of Demandbase Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes Resources: Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 Marketing Intelligence Report - https://sfdc.co/bu3LHs A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
How to Speak ABM: Episode 2 – The Data Imperative