91: How to Get Outbound Sales Cadences Right w/ Michael Hanson

Pre-pandemic, the average connect rate for a cold call is about 4%. That has actually increased by about 1% — which doesn’t sound like much, but which has huge implications for your outbound sales cadences and how to get them right. In this episode, I interview Michael Hanson, Founder and Sales Consultant at Growth Genie, about mastering outbound sales cadences. We talked about how to be targeted & personalized, but at scale, shifts in outbound marketing, and why you need 30 touches. To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.