74. The Top 3 Challenges Facing Marketers Today

The coronavirus certainly makes the #1 spot on everyone’s list of challenges. Given that, however, B2B technology marketers tend to share the same 3 non-viral challenges year-round. Those challenges, if anything, are even more formidable in 2020. In this episode, I interview Yotam Gutman, Director of Marketing at SentinelOne, about the top 3 challenges that marketers are facing… as well as the challenge that everyone is facing now — coronavirus. We talked about: 3 evergreen challenges for B2B marketers, tactical tips for scaling globally, entering a new territory means understanding the local culture, and coronavirus challenges and changes. To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or our website.