157: Aligning Budget and Revenue Growth Goals

Achieving revenue growth with limited budgets is a common challenge for many businesses, regardless of if you’re a fledgling start-up or an established business struggling to align its finances with its goals.
 
Join us on the latest episode of B2B Revenue Acceleration, where host Aurelien Mottier, Co-Founder and CEO at Operatix, sits down with Nick Buxton, Chief Revenue Officer at Ocula Technologies, to discuss how best to align budget and revenue growth goals.
 
They explore practical strategies to prioritize revenue initiatives effectively, providing tips for sales and marketing teams to communicate the need for increased budget allocation to support their game-changing ideas.
 
Want to measure the effectiveness of your investments? Learn about specific metrics and key performance indicators (KPIs) that organizations should track to ensure their revenue allocation is providing a great return on investment.
 
Delve into the conversation now by listening to this episode of B2B Revenue Acceleration.