125: How to Stay Relevant by Leveraging Intent Data

In the midst of rapid digital transformation, old school marketing and sales strategies are no longer effective. In fact, they’re probably driving your customers away.
In this exciting conversation with Latané Conant, CMO at 6sense, we’ll get her unique perspective on how best to approach your business development tactics.
After joining 6sense in 2018, our guest had something of an epiphany. Why cold call and force prospects to fill out endless forms when we can leverage the vast quantity of data we already have?
She decided to test her methodology, and it’s an experiment that’s paid off with a valuation of over $5 billion and consistent, sustainable growth.
Check out the full episode to learn how you can use intent data to reach new heights of revenue.
More information about Latané and her groundbreaking work:
LinkedIn profile: https://www.linkedin.com/in/latane-conant/
Company website: https://6sense.com/
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, by Latané Conant      


To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.