The Intersection of Sales and Marketing | Shannon Powers of Hewlett Packard Enterprise

This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor. 
Here's a peek at what we cover in this episode:
[00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on.
[00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives.
[00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers.
[00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Shannon's episode:
How to Find a Mentor | Matthew Miller of Orlando Informer
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
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