What is The Halo Effect?

Like the show? Send us a text message on what you liked.One of my favorite 25 business books is The Halo Effect by Phil Rosenzweig.During this conversation, Phil explains the halo effect, along with several other delusions business leaders are bombarded with daily from the press, business authors, and consulting gurus.Other highlights include:remedies for overcoming the halo effect heuristicresearch flaws in Good to Greatbackward causalitiesbusiness culture and financial performance"When the legend becomes fact, print the legend."greed and hubrisPhil's favorite business booksDavid C Barnett Small Business and Deal Making M&A SMBI discuss buying, selling, financing and managing small and medium sized businesses...Listen on: Apple Podcasts   Spotify What If? So What?We discover what’s possible with digital and make it real in your businessListen on: Apple Podcasts   Spotify