The Subscription Economy for Professional Firms

Like the show? Send us a text message on what you liked.The subscription economy is alive and well for products-based businesses and the software industry. But how about professional services firms? Does the subscription model apply to accountants, lawyers, consultants, marketers, and other professionals?Ron Baker founded VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals worldwide. He's the co-host of The Soul of Enterprise podcast, and he's the author of numerous books, including his newest title, Times Up!In this conversation, we talk about the necessary mindset needed for professional firms to shift to a subscription model. Outputs vs. transformations. Easing in or starting a brand new model? Technicians vs. professionals and the role of intellectual capital. And finally, we address one of the biggest questions every professional will ask, "How will we price this?"David C Barnett Small Business and Deal Making M&A SMBI discuss buying, selling, financing and managing small and medium sized businesses...Listen on: Apple Podcasts   Spotify What If? So What?We discover what’s possible with digital and make it real in your businessListen on: Apple Podcasts   Spotify FranchiseU!FranchiseU! is for those in, or considering, careers within the world of franchising. Listen on: Apple Podcasts   Spotify