EP 132 - FOR THE SPORT OF LIFE: THE FAMILY LEGACY BEHIND SPORTS RESEARCH

What does it take to build a health and wellness brand that goes the distance? In this episode, I'm interviewing Jeff and Mike Pedersen of Sports Research.  Jeff is a health industry legend who founded the company over 45 years ago after developing Sweet Sweat, an innovation that helps accelerate the thermogenic effect and improve circulation.   Now led by his son, Mike, we dive into what it takes to lead a legacy brand with over 200 SKUs, work with family and continue championing best-in-class products that help athletes and everyday heroes in the sport of life. Whether you're a health and fitness enthusiast, performance athlete, entrepreneur or industry expert, you'll take so many powerful nuggets away from this interview.  Grab a seat at the chef's table and let's dig in! Make sure to use code CHEFMAREYA for 20% off your purchase of any Sports Research product, including their amazing electrolytes, Omega 3's, protein, Organic Collagen, Sweet Sweat and over 200 other products at www.sportsresearch.com.