Ben Cantu - Boldly Being You: Brand Secrets From an Industry Pro

With so many bright stars in the constellation of the lighting industry, it takes a little something extra to stand out. Ben Cantu, regional sales manager at LumenWerx, definitely has the secret sauce when it comes to owning his personal brand. Never without his meticulously matching eyeglasses and footwear, Ben's presence is often felt across the room before he can even say "hi!" In this episode, Ben talks us through part of his journey in light and life and how his bold personal style came to be — how being himself helps him make authentic connections with his customers and clients.