The rise of the middle why we need to look again at mid-level donors
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We are seeing a rise in the volume and retention of mid-level donors within fundraising programmes. This is leading to more organisations considering how best to engage with them long-term. The looming recession means this group will be even more important than ever. Let's discuss how to reach them within Individual Giving programmes and increase average donation values as a result.
Speakers: Nathalie Ormrod & Saige Jennings
Individual Giving Conference in back for its 4th year on October 19th. You can register here. Use discount code FEPODCAST for a 50% discount.
And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.
The rise of the middle why we need to look again at mid-level donors