Cultura and Cash is HERE! (Interview w/ Giovanna González)

Hola mi gente, I hope you are doing well! I have missed you, which is why I am excited to share with you our BONUS season 5 episode with the trailblazing Author herself, Giovanna González.
Giovanna "Gigi" Gonzaléz, is a Financial Educator, Influencer, Speaker, Founder of The First Gen Mentor®, and a proud daughter of Mexican immigrants. Our author shares with us that, she did everything right. She went to college. Graduated with a “safe” degree. Got a stable corporate job with benefits. 
But she still struggled with money. As the daughter of immigrants, she didn’t get a blueprint on how to navigate finances. Gigi no clue how to pay down my $50,000 in debt and no matter what she did, she always felt like she was one emergency away from financial chaos. 
So she turned to money books to learn how money worked.
But what Gigi found was that most personal finance books are written by white male authors. Although they were helpful, they often made her feel overlooked and invisible. 
They didn't speak to her Latino money values or talk about how to manage money with family in mind. Those books didn’t represent the money experience growing up as a First Gen Latina who isn’t just responsible for her own finances, but also the financial wellbeing of her family.
Gigi's book Cultura & Cash is a culturally relevant money book that covers:

How the First Gen starting line is different than our peers and what we can do to catch up and and take charge of our financial journey.
How our cultura shapes our money experience, and how to unlearn immigrant money habits that keep us broke.
How to confidently manage your money by implementing my First Gen Five framework, with a focus on peace of mind funds, budgeting, debt repayment, credit building, and long-term investing.
How to factor financial support for family, how to set financial boundaries with loved ones, and how to prepare to help your parents with retirement.



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