280 - The Path to Becoming a CMO, with Cristy Garcia

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com.

How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite.

Plus, the business side of Marketing and the significance that being a strong writer plays in future growth.

Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey to becoming a CMO. This is a good one.

02:18 Key Skills for Aspiring CMOs
05:26 Understanding Business Beyond Marketing
08:32 Differences in Marketing Roles
14:11 Advocating for Yourself in Your Career
29:51 The Importance of Experimentation in Marketing

Follow Cristy:
LinkedIn: https://www.linkedin.com/in/cristinaebert/
 
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com