248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention? 
Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market. 
Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers. 
 
Wistia is every marketer’s best kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
 
00:00:04 - Rising Customer Acquisition Costs Explained
00:02:31 - Efficiency in Marketing Amid Rising Costs
00:05:32 - Best Customer Acquisition Strategies Today
00:11:56 - Ways to Retain Customer Loyalty
00:12:35 - Elevate Customer Service in Marketing
00:19:32 - Start Collecting First-Party Data Now
00:27:48 - Common Mistakes in Influencer Marketing
00:34:24 - Avoid Out-of-Home Ads for Small Brands
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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