243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll

How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey. 
And later, Vibhor shares his thoughts on the best privacy-conscious marketing strategies out there, breaking down the tools and solutions that can help marketers to better personalize their marketing efforts without compromising consumer privacy. 
Tune in to hear Vibhor's perspective on performance branding and the value of building a legacy brand.

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00:00:18 - Marketing: A Broad and Essential Function
00:04:42 - Understanding Full Funnel Marketing Strategies
00:15:49 - Optimize Marketing with Performance Branding
00:18:19 - Balance Brand Awareness in Marketing
00:28:33 - Developing a Holistic Privacy Marketing Strategy
00:36:22 - Marketing Without Compromising User Privacy

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