226 - How to Build an Authentic Personal Brand, with Amelia Sordell

How can you build a strong personal brand that resonates with your audience? 
Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today. 
Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community. 
To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one! 
 
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00:00:02 - Personal Branding Tips from Amelia Sordell
00:01:54 - The Power of Personal Branding for Executives
00:09:22 - The Importance of Building a Personal Brand
00:15:37 - The Importance of Setting Content Goals
00:22:02 - Building a Personal Brand Strategy
00:30:47 - Building a Loyal Audience with Depth
00:35:33 - Building a Community vs. Gaining Followers
00:38:34 - The Power of Depth in Content Creation
00:39:47 - The Importance of Human-Centric Marketing
 
Follow Amelia:
LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com