220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices

Forget about paid advertising. What does the future of a community-based brand look like? 
Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition? 
She and Daniel also dive into the unique challenges of paid advertising and also chat about the importance of building a rockstar growth team. Learn how Outdoor Voices is on a personal mission to maximize happiness by inspiring people to move their bodies more.  
Plus, Ty shares her best advice for brands looking to simplify their messaging, revealing exactly how Outdoor Voices became such a powerful community-driven experience. 
 
00:00:03 - From Outdoor Voices to TYB: Ty's Entrepreneurial Journey
00:02:16 - How Community Became Our Top Growth Channel
00:03:51 - How Community Became the Best Advertising
00:05:02 - TYB: Gamifying Brand Engagement and Rewards
00:15:59 - Simplifying Brand Mission and Values
00:18:55 - Creating Products for Repeat Purchases
00:24:30 - The Future of Community Ownership
00:26:08 - The Rise of Squad Wealth in E-commerce
00:27:31 - Building a Sustainable Brand vs. VC Backed Model
00:29:41 - The Power of Documenting Content
00:32:29 - Starting Over: From Brand to Growth in Outdoor Voices
 
Learn More About Outdoor Voices:
Website: https://www.outdoorvoices.com
 
Follow Ty: 
LinkedIn: https://www.linkedin.com/in/ty-haney-a4b1561a/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS