217 - Why Brand Positioning Matters, with Oana Leonte

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative.
Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital?  
Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths. 
 
00:00:01 - Oana's Journey into Marketing Success
00:03:01 - Mastering Brand Positioning for Success
00:05:45 - The Power of Tapping into Your Brand's Story
00:16:19 - Bringing Magic Back into Marketing
00:20:43 - Brand Positioning at a Heritage Brand
00:23:24 - Puma's Authentic Partnerships and Licensing
00:25:07 - The Power of Authentic Collaborations
00:31:16 - Creativity on a Limited Marketing Budget
00:34:07 - Connect with Me on LinkedIn
 
Follow Oana: 
LinkedIn: https://www.linkedin.com/in/oana-leonte/
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS