SPS 264 Partnership Marketing, “Nearbound”, And Getting Your Book To Show Up Everywhere with Jared Fuller

Unlock the future of marketing with Jared Fuller, the mastermind behind the book "Nearbound." Discover why surrounding potential buyers with trusted voices can be more powerful than traditional marketing tactics. Jared shares his groundbreaking approach of leveraging relationships with vendors, partners, customers, and advisors to build trust and credibility. You'll learn how treating marketing like a media company can create exceptional experiences and make those you collaborate with famous.Take a journey through Jared's process of writing "Nearbound," from the inspiration sparked by his Partner Up Podcast to the launch of the Partner Hacker Daily newsletter. Jared reveals the importance of language and category creation in establishing new market concepts, comparing his strategy to the success of "The Miracle Morning." He also provides valuable insights into integrating curiosity, courage, and conviction into developing a media company, making a compelling case for writing a book as a potent business growth strategy, particularly for software companies.Gain practical tips and strategies to elevate your marketing efforts through collaboration and trusted networks. Hear Jared's analysis of the contrasting fortunes of Slack and Microsoft Teams, emphasizing the critical role of ecosystem, partnerships, and network effects. We'll also discuss content creation, overcoming writer's block, and executing a successful book launch. By partnering with trusted voices and influencers, you'll learn how to expand your reach and impact, ultimately fostering growth and success. Don't miss this episode packed with actionable insights!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki