Applying Lessons from Formula E and Extreme E to the Hexagon Cup with Julia Wall-Clarke

Today’s episode, I’m joined by Julia Wall Clarke. Julia is the current Head of Communications for the Hexagon Cup, a new, innovative padel tournament, which aims to transform the sport by bringing a new approach - an approach which is brought over by a senior leadership team that has also been behind the likes of Formula E, Extreme E, and the E1 Series.
It was at Extreme E that Julia first started working with this team as a Communications Manager, before quickly scaling the ranks to be Head of Communications and then Head of Impact and Communications.
Prior to this, she'd already gathered a wealth of experience in communications across a wide range of sports properties including Arsenal, Tennis Australia, Wimbledon, and Clipper Round the World Yacht Race. 
We start this conversation by diving into the Hexagon Cup, which now, at time of release is only one week away (31st January), before diving into some of those lessons from throughout Julia’s career so far.
Time Stamps
2:00 - Introduction to The Hexagon Cup 
5:00 - Taking Lessons from Formula E and Extreme E
8:00 - Injecting Sport with Purpose
12:00 - Embracing Celebrity Ownership 
15:00 - The Significance of Choosing the ‘Right’ Broadcast Partners
19:00 - Taking Investment from DMG Ventures 
23:00 - Retaining Authenticity While Innovating 
25:00 - Applying Key Communication Skills Across Different Rightsholders  
28:00 - The Difference Between Working for an Established vs Challenger League
36:00 - Applying Julia’s Career Lessons to Women’s Football
Additional Links
Book Tickets - Hexagon Cup, Madrid (31 Jan - 4 Feb)
DMG Ventures announces investment in €1M team padel tournament Hexagon Cup
ITV to Broadcast the First ever Hexagon Cup Event as Tournament Chiefs Hail the Groundbreaking Deal for the Sport 
Lon-Glorious Addition: Hollywood Actress Provides Hexagon Cup Another Dimension
Video: Start With Why - How Great Leaders Inspire Action by Simon Sinek
Connect with Julia on LinkedIn - here
Connect with Andy on LinkedIn - ⁠⁠⁠⁠here