Nick Sawyer: Sawyer Design

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“I sort of started enjoying sharing stuff on Instagram. And that's where a lot of my business was coming from. Yeah, but I have always had this itch to find the next hardest thing every time. As soon as I've done something, I don't have a ton of interest in doing it again”



-Nick Sawyer

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Nick Sawyer from Sawyer Design. In this episode, we delve into Nick's journey as a custom furniture maker and content creator on YouTube. Nick shares his passion for one-of-a-kind pieces, the power of storytelling, and his plans for the future of his brand.



Listen now and get the whole story!



“I was able to build like this sculptural piece and really take the story of his life that his dad gave me and build a piece where every part of it was some representation of that story. Yeah. And something just clicked. It meant a lot.”



-Nick Sawyer



Finding His Way into Woodworking



Nick's journey into woodworking began by accident, sparked by a desire to create patio furniture for his wife.

Armed with a chop saw, he started building pallet wood furniture and honing his woodworking skills.



A Mentor and a New Beginning



Nick's passion for fine woodworking was ignited by a mentor in Boise, which was later carried forward when he moved to Portland.

However, the transition from having a customer base to trying to make one-offs was challenging, driving him to share his work on Instagram.



Discovering Content Creation



Nick found his niche in sharing intricate, detail-oriented work on Instagram.

His focus shifted to YouTube as he realized the potential for storytelling through video.

The driving force behind his woodworking journey was the desire to create unique, high-quality pieces, rather than mass-produced items.



Building a Unique Brand



Nick emphasizes the importance of creating content that stands out in the saturated YouTube woodworking space.

He seeks to cater to an audience of "wood pornographers" who appreciate intricate designs and processes.

Finding a balance between stories that appeal to woodworking enthusiasts and broader audiences is key.



Balancing Passion and Business



Nick's unique style of woodworking is centered on creating high-end, one-of-a-kind pieces.

Each piece is crafted as a commission rather than part of a product line.

He maintains a small 400-square-foot shop and invests his all into every single piece.



The Role of YouTube



Nick's primary product is his YouTube content.

While he invests substantial time and effort into his pieces, his focus is on creating compelling YouTube videos.



From Custom Pieces to Digital Products



Nick's desire to scale his business leads him to explore options beyond labor-based products.

He is contemplating creating digital courses, but he refuses to release content that doesn't meet his high standards.







“ I feel like a lot of people, especially in the woodworking space are a little afraid to go there. They're afraid to position themselves as like the star, they're the reluctant to even acknowledge that they a star star.”



-Steve Larosiliere



Contact him through:

Instagram:https://www.instagram.com/sawyer_design/

Youtube: https://www.youtube.com/@SawyerDesign