To pitch or NOT to pitch a CMO?
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In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly.The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/
To pitch or NOT to pitch a CMO?