Are Your Marketing Dollars Creating a Return on Investment?

Welcome to the Hey Docs! Podcast with your host, Jill Allen.  On this episode we are delving into the cutting-edge world of integrated dental technology with special guest Ali Hyatt from Henry Schein One. Tune in as we explore the challenges and opportunities of staying connected with patients and ensuring every dollar spent is a step towards success.  Let’s get started! Summary Ali Hyatt, Chief Customer Experience and Marketing Officer at Henry Schein One discusses the concept of integrated dental technology and its benefits for orthodontic practices. Integrated dental technology aims to make it easy and seamless for orthodontists to focus on patient care by providing a single platform for managing patient information, scheduling appointments, and checking eligibility. The goal is to create a seamless workflow that reduces errors and allows orthodontists to spend more time with patients. In terms of marketing, Hyatt advises practices to focus on simple metrics such as website clicks, form fills, and phone calls to track the success of their marketing efforts. She also emphasizes the importance of meeting patients where they are in terms of communication preferences and utilizing automated digital options like emails and texts. Hyatt highlights the role of Henry Schein One in providing integrated dental software solutions that empower dentists to focus on patient care and achieve their practice goals. https://www.henryscheinone.com/https://www.facebook.com/HenryScheinOnehttps://www.instagram.com/henryscheinone/https://www.linkedin.com/company/18886399/https://twitter.com/HenryScheinOne Takeaways Integrated dental technology aims to make it easy and seamless for orthodontists to focus on patient care.Simple metrics like website clicks, form fills, and phone calls can help track the success of marketing efforts.Meeting patients where they are in terms of communication preferences is crucial.Automated digital options like emails and texts can enhance patient experience and streamline communication.Henry Schein One provides integrated dental software solutions to empower dentists and achieve practice goals.Connect With Our AdvertisersKaleidoscope - Orthodontic Digital MarketingGC Orthodontics - Manufacturing and Supply SalesSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Chapters 00:00 Introduction and Role at Henry Schein One01:15 Understanding Integrated Dental Technology06:28 Meeting Patients' Communication Preferences11:57 Tracking Marketing Success and Converting Patients14:44 Managing Integrated Technology for Younger and Established Doctors23:23 Speed Round25:03 Final Thoughts and Advice Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Johnny Mitchell