How LawnStarter Cut Grass to $2M in Traffic Value

Show Notes:00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter00:40: Was SEO a primary focus for LawnStarter from the get-go?3:06: How LawnStarter developed an SEO foundation during Series A4:10: What SEO metrics key stakeholders care about6:10: Competing with local pack vs. national-local companies10:30: The content hub strategy (ex. LawnStarter’s pricing guides)16:55: Have you considered expanding your brand?18:23: LawnStarter’s model for SEO opportunity21:54: How to approach hiring for content and SEO24:52: The 40/40/20 ratio26:57: How LawnStarter thinks about ranking success long-term36:38: What keeps Ryan up at night in regards to SEO?Show Links:Visit LawnStarter’s blogFollow Ryan on LinkedInFollow Ross on TwitterSend us an email