Episode 7: Rise of Content Design with Liva Paudere, VP Content Design at DBS

From taking on Producer roles in the Film and TV Production industry, Liva has jumped to Marketing, Content Creating and is now the VP of Content Design at DBS.
As part of DBS’ UX Design Team of 60 people with 15 nationalities and counting, she designs necessary designs for millions. She is also a UX Writer there and writes articles which are featured on uxplanet.org
As someone obsessed with structure, Liva’s inspiration is the iconic Sherlock Holmes, whom she sometimes relates to on her good days, where she is able to see how things connect — how the building blocks fit together and how if one block moves, everything else does too.
Come down to hear us cover:
- What is content design? What common attributes do good content designers share?
- How do content designers work with UX designers? How do you work with your marketing teams then?
- How do you justify the value of hiring content designers to management? Is this related to inbound marketing?