Diving Deep on Messaging with Jodi Innerfield, Sr. Director of Product Marketing at Salesforce

In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like: What is a checklist of things that PMMs should do before embarking on a messaging exercise? What are some common mistakes that you can make when creating messaging? How do you create a unified message that appeals to the different buyers you may find in the same buying process?What are different ways that you can validate if messaging is working and measure its success?Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/ Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/