Clare Paint Founder Nicole Gibbons on Curating Color with Confidence and the Career Pivot that Changed Everything

Nicole Gibbons is a pro at creating something so intuitive, you wonder how you ever lived without it.  Starting out in fashion PR and working as an executive at Victoria Secret, she switched career paths at the peak of her game to follow her true passion in interior design. Nicole got the stamp of approval from Oprah, appearing as a design expert on the O Network. And all that before Nicole launched her direct-to-consumer paint brand, Clare, which reimagines the colorful journey of sampling paint to realizing your dream palette. Backed by some of the same investors as Glossier, Everlane, and Reformation, the buzzy brand is intuitive, offering services like a color-match quiz and peel-and-stick swatches. But Clare also taps into the emotional side of color with names like Current Mood, Chill and Dirty Martini, Summer Friday and Sriracha -- and cuts through the clutter with a super tight edit of shades.

Nicole and I had so much to dig into for this episode--including how to curate color with confidence, why natural light is everything when choosing the right shade, and how some of the boldest color pairings can really change your space.

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