286 EXPECT to Win Them All (Like George Brett)
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A very simple--but not always followed--principle is that those who expect to win, do so more often than those who think they don't have a chance. This applies to sports, and sales. Art shares a story about what George Brett had to say about this, and explains how it applies to all of your calls, and how you can win more of them.
286 EXPECT to Win Them All (Like George Brett)