092 Price Matters Most When the Seller Thinks Price Matters Most with the author of Same Side Selling, Ian Altman

Learn how to help your customers make the right decision and seal the deal, when price really matters the most, with Ian Altman. Ian Altman is a multi-bestselling author, strategic advisor, and international keynote speaker. As a successful services and technology CEO for two decades, Ian draws on years of success and research on how customers make decisions. Ian is also the host of the weekly podcast, Grow My Revenue Business Cart. His latest book, Same Side Selling, gives practical steps to break through sales barriers and turn confrontation into cooperation. In addition to Same Side Selling, Ian also wrote Upside-Down Selling and Same Side Improv. In this episode, we discussed: Making the transition from writing books to speaking professionally . (12:29) Common problems that speakers make when trying to deliver value to their audience. (13:20) How and when to raise your speaking fees. (18:06) Why price matters most when the seller believes that price matters most. (28:52) Building a successful online learning center. (38:58) Heroic Public Speaking http://heroicpublicspeaking.com Send in your questions questions@michaelport.com Give us a review and help others find this show better! http://stealtheshow.com/podcast/reviews