Google’s Algo Leak, AI Overviews & Hreflang’s Future

Show Notes:00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)02:15: Overall site authority score03:05: The impact of clicks on rankings04:09: Defining Domain Authority04:49: “Font Size of Terms and Links Matters”05:26: The “small personal site” specification08:03: Authors as an explicit ranking feature09:13: Validity and effectiveness of the disavow tool10:27: AI Overviews: Initial observations (Read more)14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)16:58: The future of hreflang (Read more)23:17: Why Google is cracking down on “parasite SEO” (Read more)30:10: Final wrap-up, thoughts, and SEO tipsShow Links:Follow Jesse on XFollow Ross on XSend Us an Email