Will New Home Construction Challenges Impact the Housing Market?

In this episode of the Top of Mind podcast, Mike Simonsen sits down with Kevin Oakley, Managing Partner at Do You Convert, to get insights into what’s happening right now with new home construction. Kevin discusses the impact of the pandemic on the new homes landscape, the affordability challenge with new homes, which markets will see inventory rise as new homes hit the market, and more.
About Kevin Oakley Kevin Oakley is one of the most trusted names in new home marketing to builders and developers across North America. He has over 17 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise, including at NVR, Maronda Homes, and Heartland Homes. Kevin is now a Managing Partner at Do You Convert, which is a leading provider of digital marketing for home builders.
Kevin’s background gives him a unique perspective on the challenges of today’s market. He’s the Author of Presale Without Fail: The Secret to Launching New Communities with Maximum Results. He’s also the Host of the Market Proof Marketing podcast.
Here’s a glimpse of what you’ll learn:  How the pandemic reshaped the home building landscape
The impact of record-low consumer sentiment on the market for new homes
The latest on what’s happening with supply chain issues
Why new homes are often hit harder by economic downturns
Which markets may see a spike in inventory when new homes hit the market
The challenge of affordability in new home construction
Featuring Mike Simonsen, CEO of Altos Research A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.
Resources mentioned in this episode: Kevin Oakley on LinkedIn
Kevin Oakley on Twitter
Do You Convert
Market Proof Marketing podcast
Consumer Sentiment Index - University of Michigan
National Association of Home Builders
Mike Simonsen on LinkedIn
Altos Research
Follow us on Twitter for more data analysis and insights: https://twitter.com/altosresearch
https://twitter.com/mikesimonsen
See you next week!