Why we should all give a s**t about B2B - Jon Lombardo and Peter Weinberg, LinkedIn B2B Institute

Peter Weinberg and Jon Lombardo are the heads of research and development at the B2B Institute, a think tank at LinkedIn that studies the laws of growth in B2B. You can follow Peter and Jon on LinkedIn. What we covered in this episode:Introducing the youngest B2B marketers on the planetJon & Peters favourite Super Bowl adsThe very low hurdle of writing a B2B articleHow half the economy is in fact B2BIs B2B really different to B2CSales vs Product led B2B companiesThe Product Delusion and why it damages marketingHow B2B ads compare to B2C on long term brand buildingWhat everyone can learn from SalesforceHow brand advertising is good for sales and talentThe power of cuddly furry animalsPublicity vs Persuasion in AdvertisingPlug for ‘Why does the Pedlar Sing’ by Paul FeldwickIntroducing the 95:5 ruleThe best search engine is the one in your headThe importance of aligning marketing with financeSponsoring the first ever B2B Cannes LionAdvertising is the tax for having a bad productTheir least successful Marketing Week articleLiberty Mutual and the power of soundWhat we can learn from Boston beers Super Bowl winning AdHow emotion regulates what we pay attention toWhy characters are the most underused tactic in advertisingWear in vs Wear out and why incentives for agency and client aren’t alignedThe Originality Delusion and the power of old ideasBitcoin maximalism and the power of blending something old and new