Why misinformation is the next battlefront in brand safety
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Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections. Guest: Rich RaddonHost: Mike Shields
Why misinformation is the next battlefront in brand safety