When to Generalize vs. When to Niche Down w/ The Kooler, The Squirrel Boss, Hampton Adams

Products that protect in all shapes and sizes: squirrels-be-gone, cooler in a cooler, and butter-like tape for athletes.

Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:


The Kooler’s target persona advantage, vague packaging, and how to market the product


Squirrel Boss’ vague pitch, traditional marketing woes, and tapping into the emotional aspect of the product


Hampton Adams’ lack of profitability, not aligning with consumers’ goals, and high customer acquisition costs


Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.