When Passion and Business Collide - Elsie Rutterford and Dominika Minarovic, Co-Founders, BYBI

Clean beauty and sustainability while noble pursuits are inherently rife with misinformation and lacking definition. There may be no perfect answer or solution, but there's plenty of progress. Every individual and business is in a different stage representing the reality that sustainability exists on a spectrum and looks different for each of us. Yet, an argument can be made that we all have a part to play as global citizens. Elsie Rutterford and Dominika Minarovic, co-founders of British beauty brand, BYBI sit down with Kelly Kovack to discuss how the existing system needs a total reconstruction, and how for them the road to sustainability has been a work in progress.
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