Vineeta Singh of SUGAR Cosmetics talks about building products, educating consumers, and focusing on the long term

SUGAR Cosmetics, though now amongst the most popular and fastest growing cosmetics brand in India, wasn't the first choice when Vineeta was asked to name her new cosmetics company, and neither was cosmetics the first business that Vineeta undertook when she set out to be an entrepreneur. Getting SUGAR to it's users was a tumultuous journey and as Vineeta sits down with Rohin to recount some of the most important points in the journey, we get a peek at the lenses she uses to look at the world around her. We have also published the full transcript for this interview on our website. You can click here and read through it. If you have any questions, thoughts, suggestions, or rants, please email them to podcasts@the-ken.com. We might not be able to reply to all of them but we do read every single one of them.