True or false: You never need to wash merino wool?

Meet Dan Demsky, the co-founder of Unbound Merino, an ethical and sustainable men’s clothing line that utilizes “nature’s miracle fiber" -- merino wool.  In today’s episode Dan and I chat about: How someone who had absolutely no passion or interest in fashion launched a clothing label. The importance of understanding and living out your core values. Why less is sometimes better. The hidden cost of fast fashion. The pros and cons (but mostly pros) of working with your best friends. What mulesing-free merino wool means and why it’s controversial. Where and how Unbound’s products are sourced and manufactured. Our love of fresh tomatoes And so much more! Happy listening!