Top Predictions for 2022
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In this podcast, Gartner analysts discuss some very interesting predictions that are among Gartner’s top predictions for 2022: By 2024, 40% of consumers will trick behavior tracking metrics to intentionally devalue the personal data collected about them, making it difficult to monetize. Analysis is by Rachel Steinhardt.By 2025, synthetic data will reduce personal customer data collection, avoiding 70% of privacy violation sanctions. Analysis is by Svetlana Sicular, Jim Hare and Anthony Mullen.By 2027, a quarter of the Fortune 20 companies will be supplanted by companies that “neuromine” and influence subconscious behavior at scale. Analysis is by Jackie Fenn.
Top Predictions for 2022