The Week of February 2, 2024 Business and Marketing News: Super Bowl Win, Taylor Swift Generate $316.6 Million in Earned Media Value for Chiefs

Welcome back to The Radcast! Our hosts Ryan and Chris embark on a rollercoaster of insightful discussions covering a spectrum of topics ranging from the business impact of social media trends to the rebranding saga of Miller Extra Light. The hosts delve into the resurgence of Instagram Threads, questioning its potential impact and sharing personal experiences. They dissect the strategic move of Miller 64's transformation into Miller Extra Light, sparing no humor in critiquing the branding decisions. The podcast then ventures into the realm of augmented reality, exploring Snickers' AR Super Bowl experience through the lens of Apple Vision Pro. The episode concludes with a burst of nostalgia as the hosts cheer on the return of the mischievous Hamburglar and the revamped menu at McDonald's. Join a riveting journey through the ever-evolving landscape of media, marketing, and pop culture on the Radcast.Taylor Swift-Travis Kelce relationship brand value estimated at more than $331 million (01:30)https://www.cbsnews.com/philadelphia/video/taylor-swift-travis-kelce-relationship-brand-value-estimated-at-more-than-331-million/Earned Media Value DiscussionImpact on NFL and ChiefsVirality and RatingsMedia Milking Tom Brady Merges Businesses with NOBULL, Targets Wellness (09:36)https://insider.fitt.co/tom-brady-merges-businesses-with-nobull-targets-wellness/Tom Brady’s Busines MoveIndustry Trend DiscussionHumorous CommentaryLargest Influencer Marketing BuyInfluencer CampaignOperational Advantage 2024 Franchise 500 Ranking (16:46)https://www.entrepreneur.com/franchise500  Brief mention of the top 10 franchises and their initial investments Elon Musk says his startup Neuralink has implanted a device in its first human (24:08)https://www.nbcnews.com/tech/tech-news/elon-musk-says-startup-neuralink-implanted-device-first-human -rcna136285Neuralink ImplementationTelepathy Technology Instagram Threads triples downloads in December, reaching the top 10; X falls to No. 36 (25:29)https://techcrunch.com/2024/01/30/instagram-threads-triples-downloads-in-december-reaching-the-top-10-x-falls-to-no-36/Discussion on the impact of social media trends on business. Miller64 rebrands to Miller Extra Light as focus shifts away from calories (27:46)https://www.marketingdive.com/news/miller64-rebrands-miller-extra-light-takes-focus-calories/705895/Discussion on the reasons behind the rebrand and marketing efforts. Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro (31:34)https://www.marketingdive.com/news/snickers-apple-vision-pro-ar-super-bowl/705800/Discussion on Snickers partnering with Mars agency and Bipar for AR Super Bowl experience. McDonald’s Hamburglar hits the road in getaway vehicle for menu revamphttps://www.marketingdive.com/news/mcdonalds-hamburglar-burgercuda-getaway-vehicle-QSR-marketin g/705973/  Description of the Burger Cuda and the marketing tactics used by McDonald's. Holiday: (39:30)February 4. World Cancer Day #WorldCancerDay If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  
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