The Subscription Model Is Not Dead: 3 Ways to Grow Subscriptions at Your Arts Organization

The subscription model is thriving everywhere else besides the arts—to the tune of 20% of all consumer credit card transactions now go to subscriptions and memberships. So why then, are subscriptions and donations on the decline in the arts?It turns out, there are three big things these successful brands are doing differently than arts organizations. This episode breaks it down, as well as offers ways to implement these ideas.Get your free resource for this episode: 3 Reasons Your Subscriptions are Declining & 11 Ways to Combat It. 00:00 Introduction to Season Three of The Offstage Mike00:34 The Theme of Season Three: Running it Like a Business01:43 The Importance of Subscriptions in the Cultural Sector02:03 The Current State of the Subscription Economy02:58 The Decline of Subscriptions in the Arts03:05 The Discrepancy Between the Arts and Other Industries06:58 The Three Big Differences in Subscription Models07:50 The Importance of First Year Subscription Renewals14:00 The Impact of Price Increases on Subscription Renewals20:26 The Three Steps to Combat the First Year Cliff29:13 Conclusion and Final Thoughts