The Man Behind Ali Abdaal’s $5 Million YouTube Empire

⏱ Time stamps for the episode below 👇🚨 Apply for the 6-week Backstage Careers coaching program to land a job with your favorite creator: https://pullv8zgme5.typeform.com/to/d3DZ4Wza📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmaryABOUT THIS EPISODE:Today I talk to Ali Abdaal’s general manager, Angus Parker. Angus literally runs Ali’s $5M/year business, and manages the team of 13 people they have on staff, so Ali can focus on creating new income streams for the business.In this episode, we cover how Angus went from being a YouTube scriptwriter that just graduated from college 3 years ago, to managing a $5M/year business and a staff of 13 people. Next, we dive deep into Ali’s business, and how they’ve managed to scale it from a small 3-person team to an 13 person hyper growth YouTube business.Specifically, we look at the numbers for “Part Time YouTuber Academy” which is the main revenue driver for the business. How they’ve scaled that into a $3M/year product, and the exact marketing funnels they're using. And finally, we also discuss the systems and SOPs that Angus and Ali use to manage their staff of 13 people to keep everyone productive and motivated.📲 Follow Angus on Twitter: https://twitter.com/apmparker📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/SHOW NOTES: 0:00 Intro0:46 How Angus got a job with Ali Abdaal03:05 The cold e-mail he sent06:48 Announcing the Backstage Careers Coaching Program07:36 Applying for a job that wasn't listed08:59 Getting a job with no work experience10:56 Size of Ali’s team in 202011:45 Angus’ first job responsibilities15:10 Why YouTube channels are the new Tech Startups16:43 How many hours did Angus work in a week17:17 Why you need to be a generalist to run a YouTube businesses21:25 From Skillshare to launching their own course 27:59 Why Ali chose the YouTube niche29:53 Cohort VS course businesses33:26 Part-Time YouTuber Academy 36:21 From idea to launching PTYA in 1 week43:30 Promoting the course on different platforms45:16 Breaking down the PTYA marketing funnel55:40 The e-mail marketing formula58:47 Behind the scenes of running a cohort course01:06:07 Size of Ali's team today and different roles01:08:35 The challenges of scaling a team (had to let go of 5 people)1:14:48 How to know if you actually need to hire more people1:17:20 Angus’ role as the COO / Integrator 1:24:22 How much they spend on leadership coaching1:26:40 How they run the business without goals and KPIs1:29:14 Using 6-week "Sprints" to get the team aligned 1:36:41 Angus' goals of the Integrator1:38:45 Why Angus prefers staying in the background1:42:07 Imposter syndrome1:43:42 How much is Angus compensated1:45:48 Advice for people working behind the scenes1:47:47 Where can you follow Angus1:48: 33 Outro