The Keys to Growing Your Real Estate Company

In today’s podcast episode, we are joined by Kate Simon to cover a very important topic: people development. This is one of the key pillars to determine where growth needs to happen in your company. You need to determine what your plan is, who you’re meeting with and when, and what you’re doing to pull out the best in people. You will get them in the door with your value proposition, but then what are you going to do? 
The truth is that too many agents don’t expect people will stay on their team long term. Instead, you should have a plan to succeed together for life. What do you need to do so people will never want to leave your company? This is what we’re going to help you figure out today with the generous help of the Director of Coach Development at GloverU, Kate Simon. 
You’ll also learn: 
Why it’s beneficial to invest in people
How to get a higher ROI on the money you spend on talent
The importance of sharing success stories
How to develop the skill of leadership
All about upcoming opportunities to learn more

Quotes 
People are going to join your organization for what they get, and they’re going to stay with you for who they become. - Kate Simon 
Helping people is only the baseline requirement for being a leader. - Kate Simon 
Leaders, it’s not their job to understand you, it is your job to understand them. - Kate Simon 
Key Points 
1. There are three big reasons why you should invest in people. First, you will gain a higher ROI on the money you spend on talent. Second, you’ll improve your company’s culture. Do this by becoming a legacy leader who regularly shares the vision and cares for people. Third, it’s the ultimate leverage—your team will attract, retain, and take the identity of you or the people you spotlight. 
2. Caring about your team members is essential. Know what they want outside of the company, and understand how the company fits into that, not the other way around. Also, take yourself out of the center of the conversation and focus on boosting others up. This will greatly help your company. 
3. There are five top skills that every leader needs to be fantastic at if they want to develop others and reap the benefits from that. The first is communication. Know that when you’re meeting with people regularly, the emotional charge of the conversation goes down. The second is versatility, which is how you learn to say things and build trust with others. The third is empathy, which means that you should know what people’s goals are and why. The fourth is knowing how to confront people lovingly, which you can do by following this formula: Compliment, confront, ask questions, and compliment. Lastly, there’s active listening, which is arguably the most important. You need to be able to repeat back what you heard in a different way, ask clarifying questions, and then deeper questions. 
4. Just because you are succeeding at something or know how to do it well doesn’t mean you can teach others that skill. Leading is a separate skill you have to learn. There is an opportunity to learn for 16 weeks from the person who taught Jeff how to lead. Then there is also an upcoming retreat, from June 19 to 22, and we can share a discount code with you. Overall, know that there are a lot of opportunities to get involved.