Mike Matthews - An Inside Look at the Supplement Industry (Overrated/Underrated) | PD Podcast Ep.163

Today, we have a very special guest—Mike Matthews. Mike is the founder and owner of Legion Athletics Supplements, which he created ten years ago with the goal of bringing something unique to the sports supplement space.
Legion is now the #1 best-selling brand of all-natural sports supplements, with over 800,000 customers served and 4 million bottles sold.
Sue sits down with Mike for a peak behind the curtain of the supplement industry and a special edition of overrated vs. underrated.
Listen in as they discuss topics like electrolytes, fat burners, fake science, and more!

As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!

Timestamps:
(0:00) Introducing Mike Matthews
(1:17) O/U - Yohimbine
(10:24) Why education & honesty are pillars of Legion's business model
(15:49) O/U - Electrolyte supplements
(29:14) Margins & ingredient quality in the supplement industry
(42:36) O/U - Fat burners with caffeine
(51:33) Challenges & transparency with naming products & sourcing ingredients
(1:05:07) The benefits of offering caffeine-free versions of products
(1:09:53) Coffee talk & Mike's current favorite
(1:16:58) O/U - L-theanine paired with caffeine
(1:27:26) Mike's favorite flavors for pre-workout/creatine
(1:29:31) Books Mike is currently reading
(1:39:31) Mike's current favorite meal
(1:47:30) What Mike is up to next

Try Legion (use code sue): https://legionathletics.rfrl.co/28eq4

Muscle for Life Podcast: http://mfl.show
Buy Mike's Books: https://legionathletics.com/products/books

Find Mike on Social:
X: https://twitter.com/muscleforlife
IG: https://www.instagram.com/muscleforlifefitness

Try Mike's favorite coffee (specifically the Dolce Blend): https://espressovivace.com

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Produced by: David Margittai | In Post Media
Website: https://www.inpostmedia.com
Email: david@inpostmedia.com

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