The Future of SEO: Performance Marketing w/ Andrew Holland

Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses. 1. Defining and redefining search engine optimization:Andrew Holland prefers the term "behavioral science" over UX and CRO. SEO is evolving to consume UX and CRO.Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.2. SEO designed to get results = Performance SEO:Andrew believes not all traffic is relevant, and it's important to focus on valuable traffic with a business case.Andrew described the purchase journey of a buyer, stating that SEO's goal is to create online "nudges" for people to buy. Share of search is a way to measure the impact of marketing efforts.3. Make The online buying process seamless and efficient:Think "frictionless" website to capitalize on SEO efforts. Easy navigation, clear descriptions, and ease of ordering or booking.4. Brand visibility and publicity are the future of SEO.Don't get distracted by misleading data (traffic data) vs. profit generation.Businesses need a robust presence across multiple digital channels.Trends are shifting towards consultancy, omni-channel growth, and publicity.TL/DR: SEO is evolving to become more intertwined with user experience (UX), conversion rate optimization (CRO), behavioral science, and overall marketing effectiveness.Align SEO to increase sales and not just generate traffic.SEO apocalypse? No. Changes may initially appear as a threat, it could actually lead to business growth.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!