The External Environment
Release Date:
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.37-8)
The External Environment