The End of Special Ad Audiences & What It Means for Real Estate

Looking beyond the Facebook marketing mania, scaling several thousands of dollars per week on Facebook in the special ad category is going to be tough.    Special ad audiences will no longer be available for use on Facebook, and this is a huge concern for many agents and mortgage brokers.   What does removing the special ad category mean for the real estate community? Where do we go from here?    In this episode, the roundtable talks about the impact of Facebook marketing in real estate, and how upcoming changes will affect the way we market.   Things You’ll Learn in This Episode  The base layer of Facebook that will never go away Why educating your audience is key The alternatives to Facebook marketing Why the long sales cycle is an advantage for agents and mortgage brokers Why short form video ads are the next big thing