The Debrief: Tango Rebrand

Tango is the only workflow intelligence platform that helps teams be their best at work by transforming process documentation from a chore they must do into an opportunity for continuous collaboration and improvement. After two years in business, Tango's identity felt fragmented and ready for a strategic upgrade. Focus Lab CEO Bill Kenney chats with Tango co-founder Ken Babcock about our work together and why they chose to prioritize brand, even before their public product launch.
0:00 - Intro
2:50 - How did you know it was time to rebrand?
7:07 - What was the decision making process for finding the right agency?
10:31 - What was the most challenging part?
13:19 - What was the most rewarding part?
15:54 - What was the most surprising aspect of the project?
17:08 - How's the new brand performing?
26:24 - What advice would you offer to anyone considering a rebrand?
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
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