The Anatomy of Creating a Category with Former Gainsight COO Allison Pickens

What does it mean to create category? A lot of companies say they are creating their own category, so we wanted to talk to someone who is an expert in it.That expert is Allison Pickens, former COO at Gainsight and now an investor and advisor through her work as the Founder and General Partner of The New Normal Fund.In our conversation, we talk about how Allison and the team at Gainsight created the Customer Success Category, why she believes it’s all about elevating a community of like-minded people, and we end up discovering that the next wave might just be tailor-made for Operators like us. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean and Allison on Twitter @Seany_Biz @PickensAllison and @DriftPodcasts.