The 24-second news cycle

Picture this: you're standing at the intersection of U.S. and European politics, wondering about the complex political landscapes that lie ahead. Enter Kevin Madden, a Senior Partner at Penta in Washington DC, who joins host Ken Waters, a Managing Director at Penta based in Dublin, to discuss these systems. Kevin and Ken discuss some of the biggest factors currently impacting the political landscape, including omnipresent media and social media coverage and the power of big data in shaping political campaigns.Kevin and Ken also cover the upcoming U.S. election and the effects it will have on business strategies. From the 'America-first' sentiment shaping the U.S. foreign policy to the varied regulatory approaches of potential candidates, they highlight how businesses can leverage data and intelligence to navigate through uncertainties.